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WHAT IT FUNDS

How Measure AA Funding Will Be Used

 

Measure AA would increase Berkeley’s 2014 historic tax on distributors of sugary drinks from 1 cent per ounce to 2 cents. It is estimated that the measure would raise an estimated $2.2 million annually.

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The measure would also codify how all funding will be allocated:

 

  • 42.5% reserved for Berkeley Unified School District nutrition and gardening programs

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  • 42.5% for community-based nutrition education, health services and improved water access program

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  • 15% to pay for administrative overhead, public oversight and annual reporting

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By increasing the tax levied on distributors of sugary drinks to 2 cents per ounce, Measure AA lets us stay ahead of inflation and continue to fund community-based health solutions for our kids, our community and our most vulnerable.

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Ad paid for by Berkeley Healthy Child Coalition, Sponsored by Public Health Organizations. Ad Committee's Top Funder / Major Funding Provided By: American Heart Association (Oakland, CA; $217,102.42), Robin Silva (Burlingame, CA; $1,047.43), Marice Ashe (Berkeley, CA; $1,047.43), Ken Hecht (Berkeley, CA; $1,012.09)

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